Ready to write your book?
We can help with that.

The number one reason agents and publishers turn down books is because of poor character development. Nobody wants to read characters who are underdeveloped, unoriginal, one-dimensional or unsympathetic. For the first time, critically-acclaimed Book Whisperers and writing coaches, Ayn & Sam Gailey, are offering their unique character development, dialogue and writing tips—previously only shared with publishers and private clients—in an exclusive online video course. They will share the same successful methods they've used to help other writers make it to The New York Times, USA Today and Publisher's Weekly Bestseller lists and secure top literary agents. 

Here's what you receive:

What you will learn:

  • How to craft memorable characters for a novel, screenplay or graphic novel
  • How to create characters compelling enough to give you the momentum you need to write a commercially successful and publishable novel, screenplay, or graphic novel
  • How to create situations for your characters that illuminate their strengths and weaknesses
  • Gain an understanding of how conflict creates dynamic and memorable characters and story
  • Learn to write better dialogue
  • Learn how "want vs. need" and conflicts help build a transformational arc in your character
  • And, much much more.

Currently Available Course

Click on course below to enroll. Payment plans available. This is a self-paced video course and it can be taken any time, anywhere.


What others are saying:


Ayn & Sam helped me find the heart of my story and guided me through the writing and publishing process with expertise, passion and a lot of patience. Without them, my book would not have made it onto the New York Times Bestseller list.
— Lenny Dykstra: Memoir of Life on the Edge (Harper Collins)
Tough, straight, upsetting, and strangely beautiful. . .It comes from the heart.
— Stephen King on Lenny Dykstra: Memoir Of Life on the Edge
Ayn & Sam’s work has been praised by The New York Times, Esquire, Publishers Weekly, Kirkus Reviews, Library Journal, GoodReads, Stephen King, and editors at Penguin, Harper Collins, Running Press & Random House. 
Novel Lab was just what I needed to move my writing project forward. I started with an unwieldy amount of raw material and by the end, I had a much better grasp on the story I wanted to tell and the tools to structure it.
— Theresa H.
Novel Lab has been instrumental in helping me understand how structure, character, and themes intersect to create a powerful story. Sam and Ayn are inspiring, motivating mentors... They have reawakened in me the deep, sleeping passion to start writing again and find my true spirit. I am forever grateful to them...
— Charles S.
Ayn & Sam are unique and rare. They can write their own riveting books while also helping other writers create and complete their own stories, no matter how complex. They are also a pleasure to work with.
— Amy Schiffman, literary manager/partner, IPG (Dennis Lehane, Don Delillo, James Ellroy, Michael Connelly, Richard Russo, James Lee Burke, Sue Grafton)
Novel Lab has helped me find my inner voice... With guidance from Ayn & Sam I am now writing my very first novel and enjoying the process.
— Brandon L.
Ayn and Sam created simple stepping stones as a way to approach the intimidating web of storytelling. They are delightful and invested teachers and their guidance provided a safe space for my creative ideas to flourish.
— Chelsea H.